Dispersed dataMillions of members are widely diverted on websites, offline counters, supermarkets, e-commerce platforms and social platforms. What if they are not interlinked?
Inconsistent experienceHow do we ensure a consistent experience for consumer through store consumption and online interaction?
Messy user labelsIs an unorganized label system able to offer valuable business insights, provide strategic guidance for follow-up marketing activities, or guide enterprises to make profits?
Incomplete life cycleHow do we design a whole life time customer journey including registration, purchase, re-purchase, reactivation, data mining, and loyalty enhancement?
Integrated Omni-channel Data and Management
Label System Construction
Automated Lifecycle Operations
Social Marketing Campaign Planning
Audience: New WeChat follower Strategy: Attract follower to register to enjoy their member benefit
Audience: Registered member without purchase Strategy: Accelerate conversion rate by personalized recommendation & coupon
Audience: Purchased member Strategy: Enhance member engagement & win gifts with member points
Audience: Laspsed Member Strategy: Personalized recommendation & discount incentive