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Extend from any touchpoint along the line to create a more three-dimensional user profile
Integrate with existing enterprise systems to do more valuable marketing exploration
Identify the right users with data-driven
business opportunities
Extend from any touchpoint along the line to create a more three-dimensional user profile
Identifying and integrating every online touchpoint of the user is the most important and difficult step. Users will contact enterprises through different IDs (mobile phone, mailbox, membership ID, etc.) via various channels such as website, online advertising, wechat, app, e-commerce platforms, offline stores, mini-app, etc. The first step of SCRM global data interchange is to automatically identify and manage these IDs and integrate them to form user profiles that are more useful to enterprises.
Integrate with Existing Enterprise Systems to Do More Valuable Marketing Exploration
Fast access to large amounts of user data through a highly stable data open interface, to ensure that the data composition structure is highly flexible and scalable.
Support various mainstream data sources, provide detailed logs, and grasp the access status of different data sources in real time based on powerful data access capacity.
Identify the Right Users with Data-driven Business Opportunities
Set up a more suitable rating system for labels, crowd screening and business opportunities to filter high-quality business opportunities and tap into the value of user life cycle through label management, user segmentation and user rating model.
Core of user portrait: label, Define user portrait based on different dimensions
User value dimension
Activity participation dimension
User life cycle dimension
Product life cycle dimension
User attribute dimension
Quickly identify target group based on labels
Filter target group in real time and support multi-level combination, including:
Customer basic information
Online Touchpoint behaviour
Order record
……
Identify high-quality business opportunities through user rating model
Define user's stage, automatically select high-quality business opportunities, timely synchronize sales follow-up, and ensure marketing and sales coordination.