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Software services solutions
Get equipped with rapid response capacity of technical services and localized operation based on technology and innovation, and help enterprises establish an outstanding industry position in the fierce market competition.
Industry Status Quo and Pain Points
The urgent need to fully tap into user segments, improve user retention rate, cultivate loyalty, and extend user life cycle; Corporate scale starts to take shape with heavy load of marketing tasks and insufficient manpower allocation, thus an efficiency tool is needed to improve operational efficiency.
Lack of product awareness
High cue turnover ratio
Messy user labels
Incomplete life cycle
Ⅰ. Unified management of cues and timely response to new users
The most common way for software service industry to direct cues is to collect visitor information through websites. Website registration and subscription forms are often the first step to get acquainted with cues. DMARTECH platform can automatically welcome new users, distribute newcomer gifts or learning materials at initial stage.
In addition, potential customers can be attracted through various channels such as social media, advertising click and offline promotion. DMARTECH platform can manage cues from all channels in a unified way, which will solve the problem of scattered marketing means in the technology industry.
automatic transmission
Use the Dmartech platform to automate newcomer welcome, distribute newcomer gifts or learning materials for the awareness phase, etc.
unified management
The Dmartech platform unifies the management of leads from all channels, which will solve the challenge of fragmented marketing tools in the tech industry
Ⅱ. Accurate marketing of segmented customers, to attract and retain customers
Customer
Only 5% - 25% of potential customers contacted for the first time are ready for purchase, and most of them are in the stage of information collection.
In face of loads of complicated marketing contents, how can we ensure our marketing contents stand out for potential customers?
Dr.WU
Through target audience positioning and segmentation, we are able to ensure personalized and cross-channel marketing, so that users equipped with different roles and ideas can get the content they want to obtain, and respond according to guidance, such as participating in an activity or follow a product.
Ⅲ. Comprehensively determine the purchase intention of potential customers and customize exclusive conversion strategy
Ⅳ. Enhance customer loyalty and customer stickiness
It's more difficult to improve loyalty and stickiness than to attract customer for first-time transaction.